![]() ![]() News of the contest was shared extensively in a powerful comarketing campaign. Up for grabs was a whopping $200,000 of funding, along with entrepreneurial mentorship. The idea behind the competition was to help individuals to break barriers and achieve their entrepreneurial dreams. In 2018, it teamed up with taxi-hailing app Uber to launch a pitch competition for startup founders. Girlboss is a community of female entrepreneurs who aim to help women progress at work. In fact, just five hours after downloading the BotBook, HubSpot’s bot (powered by Chatfuel) asked consumers for permission to send them charts and graphs within Facebook Messenger, attempting to keep consumers engaged right from the outset. ![]() By collecting information such as consumers’ names and companies, the partners would have had a wealth of data that they could then use in whatever way they chose. That said, arguably the biggest benefit to both brands would have been lead generation. And both brands were able to leverage one another’s reach to get their ebook seen and downloaded by consumers they wouldn’t necessarily have been able to reach alone. Meanwhile, Hubspot benefited from giving users of Hubspot Academy access to a valuable resource. Not only was this clear in the content of the ebook, but consumers even got to experience it for themselves when they used the chatbot to gain access to the ebook in the first place. First, the ebook was a great way for Chatfuel to position themselves as the experts in chatbots. We love this comarketing example for so many reasons. ![]() In order to download it, however, users had to chat with a Facebook Messenger bot that captured lead information such as their name, email address, company name and size. The ebook was hosted on Hubspot Academy – Hubspot’s official learning resource – and both brands promoted it on their channels. Together, the pair created a unique (and free!) ebook on how to build a chatbot, called the BotBook. In 2017, inbound marketing and sales software provider, Hubspot, teamed up with leading social media chatbot platform Chatfuel. Speak to us to level up your partner discovery. ![]()
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